EMPLOYMENT HISTORY
RESUME:
CentiMark Corporation, Reynoldsburg, Ohio
Largest commercial roofing and flooring contractor in North America with 85 offices in the U.S.A. and Canada.
October 2011 to present
Marketing Manager, Northern Group
* Manage and track marketing efforts of 18 Northern Region U.S.A. offices
* Coordinate mass mailings (write letters, contact list management, print production management)
* Design and write content for sales sheets, direct mail and photo reference lists
* SalesForce database management and campaign creation
* Manage company CHAT on web site
* Manage content of Northern Group local web pages
* Plan and coordinate all Northern Group and Eastern Group trade shows
* Research and recommend trade shows for the entire company
* Manage trade show schedule and booth logistics for the entire company (80 offices)
* Software utilized includes Word, Excel, PowerPoint, Google Docs, Adobe Acrobat, InDesign,
Photoshop, Illustrator and SalesForce
Insurance Office of Central Ohio, New Albany, Ohio
Independent insurance agency offering personal and business insurance, as well as professional liability and employee benefits.
February 2007 to October 2011 (continue to consult a few times a year)
Marketing Manager
* Implemented marketing program to increase sales and company awareness.
- Designed ads, Powerpoint presentations, signage, brochures, direct mail, sales sheets and
promotional items with a consistent corporate image and coordinate their production
- Created standardized letterhead, fax coversheets, proposal coversheets, and e-mail
templates and to maintain a consistent corporate image among employees
- Maintained company web site (also designed new web site and managed web consultant in its
creation
- Created and send out electronic customer newsletters
- Compiled and maintained mailing lists for direct mail and e-newsletters
- Coordinated trade shows and special events
- Wrote and distributed press releases
- Proofread sales letters and sent out direct mail
- Voluntarily assisted fellow employees with computer issues and questions (Windows and Microsoft)
- Created forms (standard and electronic .pdf’s)
- Software utilized included: Adobe InDesign, Photoshop, Acrobat Professional and Dreamweaver;
Microsoft Outlook, Powerpoint, Word, Excel and Expression Web
Alterra Real Estate Advisors, Gahanna, Ohio
Provideed commercial real estate brokerage, property management and investment opportunities to clients.
June 2011 to October 2011 (temporary position)
Marketing Coordinator
* Managed social media and on-line commercial real estate listings
* Updated sales packages (brochures, floor plans, investment information, etc.)
* Designed brochures and mailers and manage their printing
* Designed and implemented e-mail campaigns
* Planned special events
* Updated web site
* Software utilized included: Adobe InDesign, Photoshop, Acrobat Professional; Microsoft Outlook,
Powerpoint, Word, Excel; Act; Xceligent; CoStar; LoopNet
Rodenstock North America
North American manufacturer of frames and lenses for the optical industry.
March 2003 to December 2004
Marketing Communications Manager
* Implemented annual marketing communications program to boost sales volume, broaden customer
base, and increase brand awareness.
- Designed ads, point of purchase signage, fliers, mailing pieces, and sales sheets (Quark
Express-Mac)
- Managed production of point of purchase materials and printing of collateral with vendors
- Wrote and distributed press releases
- Planned and coordinated trade shows
- Managed inventory of point of purchase materials, collateral, and displays
- Maintained content of corporate and close-out web sites
- Arranged and directed photo shoots
* Communicated marketing objectives to internal employees.
- Designed and wrote copy for company newsletters and flierers
- Distributed new collateral to increase employee awareness of new products and marketing tactics
J.E. Grote Company, Blacklick, Ohio
Manufacturer of food processing equipment.
May 1995 to October 2002
Director of Marketing (5/2000 - 10/2002)
* Created and implemented annual marketing communications program to obtain company sales goals,
broaden customer base, and increase brand awareness.
- Designed ads, sales sheets, mailings, web site, and c.d. covers
- Wrote and distributed press releases
- Planned and coordinated trade shows and handled all logistics
- Directed creation of sales videos and interactive c.d. catalogs
- Collected and organized market research data for R&D project justification
- Updated web site
* Established annual marketing budget via analysis and market research.
* Eliminated use of an ad agency by designing marketing pieces internally.
* Designed award winning advertisement.
* Developed database to store and organize market research data.
* Launched revised company web site and rolled it out into four foreign languages.
* Created first company interactive sales c.d.
* Directed design of new modular trade show booth.
* Trained and managed sales coordinator.
Marketing Communications & Sales Coordinator (10/1998 - 5/2000)
* Managed marketing communications program.
- Worked with ad agency in creation of ads, brochures, and mailings
- Placed ads with trade magazines
- Planned and coordinated trade shows and handled all logistics
- Directed creation of sales videos
* Oversaw the administrative functions of the sales department.
- Edited and sent out proposals to potential customers
- Processed machine orders
- Maintained customer and equipment databases
Sales Coordinator (5/1995 - 10/1998)
* Oversaw administrative functions of the sales department.
- Edited and sent out proposals to potential customers
- Processed machine orders
- Maintained customer and equipment databases
Dominion Homes (c/o Career Insights Temporary Division), Dublin, Ohio
Home builder.
March 1995 to May 1995
Customer Service Representative
* Arranged pre-build conferences and final walk-through appointments for subcontractors and buyers.
* Answered customer calls and communicated customer needs to subcontractors.
The Artglo Company, Columbus, Ohio
Manufacturer of commercial signage.
January 1994 to March 1995
Sales Assistant
* Composed proposals and reports for potential customers.
* Coordinated installation work with subcontractors and zoning inspectors.
